How to Design a Packaging Dieline for Food and Beverage Products
In the highly competitive food and beverage industry, product packaging serves as a critical touchpoint between your brand and consumers. An expertly designed packaging dieline ensures that your product not only looks great but also remains secure and functional. At NOVO MxC, we specialize in crafting high-quality packaging dielines tailored to the unique needs of […]
Food and Beverage Packaging Types: From Boxes to Food Pouches and Tetra Pak
In the dynamic world of food and beverage packaging, the choice of materials and designs plays a crucial role in product success. Whether you are launching a new product or rebranding an existing one, understanding the various packaging types can help you make informed decisions. At NOVO MxC, we specialize in creating packaging that not […]
Tips for Setting Up the Best Trade Show Booth as a Food Brand
Trade shows provide an excellent chance for food and beverage brands to promote their goods, communicate with potential consumers, and increase brand awareness. To get the most out of these events, you need to put up a booth that not only draws people but also makes an impression. Here are some essential suggestions for designing […]
Best Food and Beverage Trade Shows in Canada
If you’re in the food and beverage industry, attending trade shows is crucial for networking, discovering new trends, and expanding your business. Canada hosts several prominent food and beverage trade shows, particularly in Toronto, that you won’t want to miss. Here’s a guide to the best food and beverage trade shows in Canada. CHFA West […]
The Process of Shooting Food Photography
In the fast-paced world of food and beverage, engaging graphics are the key to capturing hearts and stomachs. High-quality food photography does more than just show off your items; it tells a story, arouses desire, and increases sales. At NOVO MxC, we’re experts in food photography. Join us for an in-depth look at our painstaking […]
Maximizing Sales with Instant Redeemable Coupons: Best Practices and Design Insights
In the competitive world of the food and beverage industry, standing out on the shelves and driving sales can be a challenging feat. One powerful tool that brands can leverage is Instant Redeemable Coupons (IRCs). At NOVO MxC, a creative agency based in Toronto, we specialize in designing impactful IRCs that not only catch the […]
Leveraging Video Content for Food and Beverage Brands: A Guide to Success in 2024
In the contemporary era of digital technology, video content has emerged as an essential instrument for food and beverage organizations seeking to attract their target audiences, foster active participation, and ultimately enhance their sales performance. In light of the ongoing evolution of customer tastes, it is imperative for firms to modify their marketing tactics in […]
5 Expert Tips for Crafting Captivating Social Media Videos for Food and Beverage Brands
In today’s digital age, social media has become a powerhouse platform for food and beverage brands to showcase their products and engage with their audience. With the ever-growing popularity of videos on platforms like Instagram, Facebook, and TikTok, it’s crucial for brands to harness the power of video content to stand out in the crowded […]
Food Packaging Design Trends 2024: What’s Next for Food & Beverage Brands?
Packaging design is a critical point of contact between businesses and consumers in the ever-changing world of food and beverage branding, impacting both purchase behavior and brand impression. The packaging landscape is expected to undergo major changes throughout 2024 as a result of changing consumer tastes and business advances. Let’s examine this year’s packaging design […]
Food Packaging Design Toronto: The Key to Boosting Sales
In the bustling city of Toronto, where businesses thrive and competition is fierce, standing out on the store shelf becomes even more crucial. Product packaging design in Toronto has taken center stage in the marketing strategies of many companies. But why is packaging design so critical, and how can it significantly impact the sales of […]