Food and Beverage Packaging Types: From Boxes to Food Pouches and Tetra Pak

In the dynamic world of food and beverage packaging, the choice of materials and designs plays a crucial role in product success. Whether you are launching a new product or rebranding an existing one, understanding the various packaging types can help you make informed decisions. At NOVO MxC, we specialize in creating packaging that not only protects your products but also enhances your brand’s appeal. Let’s explore the major food and beverage packaging types and how they can benefit your business.

1. Boxes

Boxes are one of the most versatile and widely used packaging types. They come in various forms, including:

  • Folding Cartons: Ideal for lightweight products such as cereals, snacks, and confectionery.
  • Rigid Boxes: Used for premium products like chocolates, spirits, and luxury food items.
  • Corrugated Boxes: Perfect for shipping and handling larger or bulk items.

Advantages: Boxes offer excellent protection, branding opportunities, and are often recyclable.

2. Bottles and Jars

Bottles and jars are commonly used for liquids and semi-liquids such as beverages, sauces, and spreads. They can be made from:

  • Glass: Provides a premium feel and excellent preservation properties.
  • Plastic: Lightweight and shatter-resistant, ideal for on-the-go products.

Advantages: They offer durability, reusability (especially glass), and clear visibility of the product.

3. Cans

Cans are predominantly used for beverages, soups, and canned goods. They come in two main types:

  • Aluminum Cans: Common for carbonated drinks and are fully recyclable.
  • Steel Cans: Used for canned foods and offer long shelf life.

Advantages: Cans are sturdy, tamper-resistant, and excellent for preserving freshness.

4. Pouches

Pouches are gaining popularity due to their flexibility and convenience. Types of pouches include:

  • Stand-Up Pouches: Ideal for snacks, pet food, and liquid products.
  • Flat Pouches: Used for single-serve items like sauces and instant meals.

Advantages: Pouches are lightweight, space-saving, and can be designed with resealable options.

5. Tetra Paks

Tetra Paks are a specialized form of packaging made from layers of paperboard, plastic, and aluminum. They are commonly used for:

  • Beverages: Juices, milk, and other liquid products.
  • Liquid Foods: Soups, sauces, and broths.

Advantages: Tetra Paks are eco-friendly, provide long shelf life, and are easy to transport.

6. Plastic Containers

Plastic containers are versatile and used for various products, from yogurt to ready-to-eat meals. Types include:

  • Clamshells: Used for fresh produce and bakery items.
  • Tubs and Lids: Common for dairy products and ice cream.

Advantages: They are lightweight, durable, and often come with resealable lids.

7. Paper and Board Packaging

Paper and board packaging are eco-friendly options used for items like baked goods, dry foods, and take-out meals. Types include:

  • Paper Bags: Great for fresh produce and bakery products.
  • Paperboard Trays: Used for frozen meals and ready-to-eat foods.

Advantages: They are biodegradable, recyclable, and often cost-effective.


Choosing the right packaging type is essential for product protection, consumer convenience, and brand differentiation. At NOVO MxC, we understand the nuances of food and beverage packaging and can help you select and design the best packaging for your products.Ready to elevate your brand with outstanding packaging? Visit our Packaging Design page to learn more about our services and see samples of our work. Let us help you create packaging that stands out on the shelves and resonates with your customers!


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