Animation For Food & Drink Brands in Toronto: Our Process

NOVO MxC is a Toronto-based design agency that specializes in producing animation for the food and beverage industry. We create highly engaging animations for websites, social media and YouTube. Animation allows food and drink brands to present their products in the most appealing and dynamic way possible, enhancing their visual allure and stimulating appetites. Animation also enables storytelling, a potent tool for emotionally engaging customers and enhancing brand recall. Unlike live-action videos, animations are not constrained by physical laws or practicality. You can create out-of-this-world settings, impossible camera angles, and visually stunning effects that captivate viewers’ attention and set your brand apart from the competition. This is our animation production process.

Step 1: Concept Development

The journey to creating a successful animation begins with concept development. This phase involves brainstorming, research, and planning. Animators, illustrators, and writers collaboratively generate ideas that align with the product’s brand identity, marketing goals, and target audience. In the food and beverage industry, the concept should convey the appeal of the product effectively. It could range from a slice of pizza melting enticingly to a bottle of beverage chilling in a frosty environment. The core idea should evoke a sense of desire and anticipation in the viewer, making them crave the product.

Step 2: Creating the Storyboard

Storyboarding is a crucial step that translates the initial concept into a visual guide for the animation. It’s essentially a comic strip of the animation or film, showing the sequence of events, camera angles, character movement, and other key details. Each panel of the storyboard represents a specific frame or scene in the animation, providing a roadmap for the production team. For the food and beverage industry, this might include shots of ingredients, the manufacturing process, the product itself, and how consumers interact with it. A storyboard allows everyone involved in the project to visualize the final product and make necessary revisions before moving into the more labor-intensive stage of animation.

Step 3: Animation

Animation brings the storyboard to life. It’s a process where static images are manipulated to appear as moving. This process can be done in various styles, such as 2D, 3D, stop motion, or even a mix, depending on the project’s requirements and budget. In the food and beverage industry, animators need to recreate textures and movements accurately to make the product as appealing as possible. For instance, the fizzing of a carbonated drink, the smooth pouring of a sauce, or the sizzling of a grilled steak all require intricate attention to detail.

Step 4: Soundtrack and Sound Effects

The final step in the process is adding a soundtrack and sound effects. The right audio can intensify the emotional response of viewers and reinforce the visuals of the animation. The sound design is just as important as the visuals in conveying the intended message. In the food and beverage industry, this might involve adding the sound of sizzling bacon, the pop of a soda can opening, or the crunch of a potato chip. Additionally, an engaging soundtrack can be used to evoke the mood of the animation. For example, a soft, slow melody might be used for a luxurious chocolate brand, while a lively, upbeat track might be appropriate for a sports drink ad.

Food and Drink Animation Production Packages and Pricing

Below you will find our animation production packages suitable for food manufacturer websites, social media channels and YouTube.

Short Website Animations

  • Package includes three 5 second commercials designed for social media
  • 4 hours of planning with our Creative Director
  • The client will be responsible for providing photography of their products
  • Our Creative Director will be responsible for:
    • sketching a storyboard for each commercial
    • working with our Animator to create each commercial
    • finding a soundtrack that matches each commercial

6 Commercial Animation Package

  • Package includes six 5 second commercials designed for social media
  • 4 hours of planning with our Creative Director
  • The client will be responsible for providing photography of their products
  • Our Creative Director will be responsible for:
    • sketching a storyboard for each commercial
    • working with our Animator to create each commercial
    • finding a soundtrack that matches each commercial

6 Commercial Animation Package [Includes Photography]

  • Package includes six 5 second commercials designed for social media
  • Package includes an 8-hour photography session of your products and product packaging
  • 6 hours of planning with our Creative Director
  • Our Creative Director will be responsible for:
    • sketching a storyboard for each commercial
    • working with our Animator to create each commercial
    • finding a soundtrack that matches each commercial

12 Commercial Animation Package

  • Package includes twelve 5 second commercials designed for social media
  • Package includes an 8-hour photography session of your products and product packaging
  • 6 hours of planning with our Creative Director
  • Our Creative Director will be responsible for:
    • sketching a storyboard for each commercial
    • working with our Animator to create each commercial
    • finding a soundtrack that matches each commercial

Please contact us for pricing using the form below

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Call us at 416-892-2471
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