Food & Drink Video Production in Toronto: Our Process
NOVO MxC is a Toronto-based design agency that specializes in food and drink video production. We create videos and commercials for websites, social media and YouTube. Video content is an essential component of marketing strategies for modern food and drink brands. An engaging video can draw a customer’s attention and create a desire to try a new product or revisit an existing product. As a result, businesses in the food and drink industry are always on the lookout for professional videographers who can capture their products in an aesthetically pleasing and appetizing way. We are here to help and make sure that your food video helps to achieve specific marketing and business goals. This is our video production process.
Pre-production: Planning and Preparing
The first stage, pre-production, involves conceptualization, scripting, storyboarding, casting, location scouting, and creating a production schedule.
In the food and beverage industry, the core concept must be compelling and relevant to the audience. This could be anything from highlighting the freshness of ingredients, demonstrating a new recipe, to showcasing the ambiance of a restaurant. The script and storyboard should not only narrate this concept but also depict it visually in a way that appeals to the audience’s senses and emotions.
In casting, food stylists and chefs often play a vital role. They ensure that the food looks appetizing and the cooking process appears seamless on camera. Location is another critical element. Whether it’s a professional kitchen, a quaint café, or a picturesque vineyard, the setting must complement the story you want to tell.
Production: Lights, Camera, Action
Production is where the plans laid out in the pre-production phase are executed. It involves setting up the location, lighting, audio, filming, and directing.
Lighting and audio are crucial in the food and beverage industry. The former is used to accentuate the textures and colors of the food or drink, making them look fresh and appealing. The latter, often overlooked, can make or break a video. The sizzle of a steak on a grill, the pop of a champagne cork, the crunch of fresh vegetables – these sounds can stimulate the audience’s senses and enhance their viewing experience.
The director’s role is to ensure everything runs smoothly and the vision conceived during pre-production is realized. This involves coordinating with the crew, guiding the cast, overseeing the shots, and making necessary adjustments on the spot.
Post-production: Crafting the Narrative
The post-production phase is where the raw footage is transformed into a compelling video. This involves video editing, sound editing, color grading, adding special effects and music, and creating a sound mix.
Video editing is the process of arranging and trimming footage to craft a cohesive and engaging story. It’s important to hold the viewer’s attention, while delivering the intended message. For food and beverage videos, this could involve slow-motion pours, close-ups of sizzling food, or showcasing the enjoyment of the final product.
Sound editing involves refining the recorded audio and adding sound effects where necessary. Color grading enhances the visual appeal, ensuring that the food and drink appear appetizing. Music and special effects are added to set the mood and enhance viewer engagement. The final sound mix ensures that the audio elements blend seamlessly.
Distribution: Getting Your Video Out There
Once the video is completed, the final step is distribution. This could be on television, social media platforms, websites, or email newsletters. It’s important to choose a platform that your target audience uses frequently and to optimize your video for that platform. Engaging thumbnails, intriguing captions, and appropriate tags and keywords can help draw viewers in and increase the visibility of your video.
Our Recent Video Commercials
Food Video Production Packages and Pricing
Below you will find our standard video production packages suitable for food manufacturer websites, social media channels and YouTube.
Short Video / Animation Package
- Package includes three 5 second commercials designed for social media
- 4 hours of planning with our Creative Director
- The client will be responsible for providing photography of their products
- Our Creative Director will be responsible for:
- sketching a storyboard for each commercial
- working with our Animator to create each commercial
- finding a soundtrack that matches each commercial
Medium Length Video Commercial
- 15-20 second commercial with a soundtrack, designed for your website, social media and YouTube
- 4 hours of planning with our Video Producer
- 8 hours of in-studio videography
- Our Video Producer will be responsible for:
- sketching a storyboard for each scene
- sorting through all the raw video and selecting the best footage
- sending detailed instructions to the video editor
- Price includes video editing
Extended Video Commercial
- 50-60 second commercial with a soundtrack, designed for your website, social media and YouTube
- 8 hours of planning with our Video Producer
- 8 hours of in-studio or on-location videography
- Our Video Producer will be responsible for:
- sketching a storyboard for each scene
- sorting through all the raw video and selecting the best footage
- sending detailed instructions to the video editor
- Price includes video editing
Please contact us for pricing using the form below
Trusted Photography and Video Partner
We often collaborate with ATP Arts on various photography and video projects. Please check out their excellent work at the link below!
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Call us at 416-892-2471
or fill out the form on the right and let’s talk about your project!