What Mistakes Should I Avoid in Restaurant Marketing?
Running a restaurant is a balancing act. You juggle suppliers, staff schedules, customer expectations, and the day-to-day chaos of service. In the middle of all that, marketing sometimes slips to the bottom of the priority list. The truth is that no matter how delicious your menu is, people cannot enjoy it if they do not […]
How To Launch a New Food Product in 2026 With Great Success! A Step-by-Step Guide
So, you’ve got a delicious idea simmering away—a new sauce, snack, beverage, or frozen delight—and you’re ready to share it with the world. That’s amazing! But here’s the thing: in today’s crowded marketplace, launching a food product takes more than a tasty recipe. It’s about strategy, design, timing, and execution. At NOVO MxC, we’ve helped […]
How Do I Build a Strong Restaurant Brand Identity?
Running a restaurant is tough. You are juggling suppliers, staff, menus, and customers who have more dining choices than ever. But here is the truth: no matter how tasty your food is, people will not remember you for the flavor alone. They will remember your brand. A strong restaurant brand identity is the secret ingredient […]
What Is the Best Way to Leverage Influencer Marketing for Restaurants?
Influencer marketing has quickly become one of the most powerful ways for restaurants to reach new customers. Instead of relying only on traditional advertising or waiting for food critics, restaurants can now work with influencers who already have the attention of thousands of hungry followers. A single post or video from the right influencer can […]
How Do I Get More Customers Through My Restaurant Website?
Running a restaurant is a balancing act. You are perfecting recipes, managing staff, sourcing ingredients, and making sure customers leave full and happy. In today’s digital-first world, your restaurant website is just as important as your menu. Think of it as your online maître d’. It greets guests, guides them through their options, and convinces […]
How to Improve Your Restaurant’s Social Media Presence
Running a restaurant is one of the most demanding jobs out there. Between staffing, suppliers, inventory, and customers, marketing often gets pushed to the side. Yet today, a strong social media presence is as essential as having a clean dining room or a well-trained staff. For many diners, your Instagram feed or TikTok videos are […]
What Marketing Strategies Are Most Effective for Restaurants?
Running a restaurant is like running a high-stakes kitchen. Every element has to come together to create a memorable experience. It is not only about the food, even though that is clearly the star of the show. It is also about how you get people through the door, how you keep them coming back, and […]
How to Price Your Food Product for Retail: A Complete Guide for New and Growing Brands
Launching a packaged food product is no small feat. Between perfecting your recipe, sourcing quality ingredients, finding the right co-packer, and building a brand that speaks to your audience, pricing might feel like just another box to check. But here’s the truth: how you price your product can make or break your business. Your price […]
How to Prepare For a Food and Beverage Tradeshow to Maximize Your Return on Investment
If you work in the food and beverage industry, you already know that tradeshows are one of the tastiest opportunities to get your brand in front of buyers, retailers, media, and consumers. They are fast-paced, high-energy, and full of potential. However, without the right preparation, they can also become a very expensive missed opportunity. When […]
The Pros and Cons of Hiring a Local Website Designer Versus Hiring an Overseas Designer
When you’re in the food and beverage business, your website is more than just a digital menu or an online storefront. It’s your brand’s first impression, your 24/7 sales rep, and often the place where your customers fall in love with what you’re serving up. Whether you’re launching an artisanal hot sauce brand or scaling […]
