Cooking Up Success: How to Grow and Scale Your Food & Beverage Brand
In the fast-moving world of food and beverage, innovation is as essential as salt. Whether you’re making craft soda, farm-fresh spreads, or plant-based frozen meals, standing still isn’t an option—your competitors sure aren’t. Scaling up your food brand and carving out your space on the shelf (or on someone’s feed) is a journey that takes […]
Food and Beverage Regulations and Compliance in Canada: What Every Growing Food Brand Needs to Know
Let’s be honest, running a food or beverage brand in Canada is a full-course meal. Between ingredient sourcing, perfecting your packaging, managing supply chains, and growing your audience, compliance can sometimes feel like the side dish you didn’t order—until it’s the one thing that throws your entire launch off track. But here’s the deal: compliance […]
How Do I Find a Food Manufacturer for My Product?
Tips, insights, and a sprinkle of food puns from the team at NOVO MxC So, you’ve whipped up a killer recipe, taste-tested it to perfection, and now you’re ready to share it with the world. But unless you’ve got a commercial kitchen in your basement and the stamina of a sous-chef on espresso, you’re going […]
Food and Beverage Digital Marketing: Stirring Up Success in the Online World
Let’s get real—great taste alone won’t get your brand flying off shelves anymore. In today’s digital-first world, it’s all about visibility, relatability, and consistency. Think about it: your ideal customers are scrolling TikTok while sipping kombucha, Googling “best gluten-free cookies” during their lunch break, or tapping through Instagram stories looking for their next snack obsession. […]
How Do I Successfully Launch a New Food Product in Today’s Competitive Market?
Launching a new food product is kind of like prepping for the biggest dinner party of your life. You’ve perfected the recipe, taste-tested a hundred times, and now you’re ready to share it with the world. But in today’s saturated food and beverage market, even the most delicious ideas can fall flat without the right […]
How Can I Build Brand Loyalty for My Food Brand Among My Customers?
Let’s be honest—getting someone to try your food brand is one thing. But getting them to love it so much that they keep coming back for seconds (and thirds and fourths)? That’s the real secret sauce. Whether you’re slinging sauces, crafting crave-worthy snacks, or bottling up that cold brew magic, building brand loyalty is the […]
What Are the Most Effective Channels for Distributing My Food Products?
So, you’ve whipped up a killer food product—maybe it’s the hottest hot sauce on the block, a gut-friendly kombucha, or a plant-based snack that even carnivores are drooling over. The branding is on point, the packaging looks delicious, and your product is ready to take over tastebuds. But now comes the big question every food […]
How do I create compelling packaging for my food brand that attracts consumers?
If you’re in the food business, you know that first impressions matter. Your packaging is the first thing customers see on the shelf (or online), and if it doesn’t grab their attention, your delicious product might get overlooked. No matter how tasty your food is, if your packaging isn’t doing the heavy lifting, you’re missing […]
Best CPG Packaging Printing Companies in Toronto
Great packaging is more than just a wrapper—it’s your brand’s first impression and key to standing out. But finding the right printer? That can feel like hunting for the ripest avocado at the grocery store. To save you the hassle, we’ve compiled a list of top CPG packaging printing companies in Toronto that deliver high-quality, […]
Effective Strategies to Differentiate Your Food Brand from Competitors
In today’s crowded food market, standing out isn’t just a nice-to-have—it’s a must. With new brands popping up like popcorn in a hot pan, your food business needs to be more than just tasty. It needs to be memorable, distinct, and impossible to ignore. Simply having a great product isn’t enough—you need a brand that […]