Tips for Setting Up the Best Trade Show Booth as a Food Brand

Trade shows provide an excellent chance for food and beverage brands to promote their goods, communicate with potential consumers, and increase brand awareness. To get the most out of these events, you need to put up a booth that not only draws people but also makes an impression. Here are some essential suggestions for designing […]

Best Food and Beverage Trade Shows in Canada

If you’re in the food and beverage industry, attending trade shows is crucial for networking, discovering new trends, and expanding your business. Canada hosts several prominent food and beverage trade shows, particularly in Toronto, that you won’t want to miss. Here’s a guide to the best food and beverage trade shows in Canada. CHFA West […]

The Process of Shooting Food Photography

In the fast-paced world of food and beverage, engaging graphics are the key to capturing hearts and stomachs. High-quality food photography does more than just show off your items; it tells a story, arouses desire, and increases sales. At NOVO MxC, we’re experts in food photography. Join us for an in-depth look at our painstaking […]

Maximizing Sales with Instant Redeemable Coupons: Best Practices and Design Insights

In the competitive world of the food and beverage industry, standing out on the shelves and driving sales can be a challenging feat. One powerful tool that brands can leverage is Instant Redeemable Coupons (IRCs). At NOVO MxC, a creative agency based in Toronto, we specialize in designing impactful IRCs that not only catch the […]

Leveraging Video Content for Food and Beverage Brands: A Guide to Success in 2024

In the contemporary era of digital technology, video content has emerged as an essential instrument for food and beverage organizations seeking to attract their target audiences, foster active participation, and ultimately enhance their sales performance. In light of the ongoing evolution of customer tastes, it is imperative for firms to modify their marketing tactics in […]

5 Expert Tips for Crafting Captivating Social Media Videos for Food and Beverage Brands

In today’s digital age, social media has become a powerhouse platform for food and beverage brands to showcase their products and engage with their audience. With the ever-growing popularity of videos on platforms like Instagram, Facebook, and TikTok, it’s crucial for brands to harness the power of video content to stand out in the crowded […]

Food Packaging Design Trends 2024: What’s Next for Food & Beverage Brands?

Packaging design is a critical point of contact between businesses and consumers in the ever-changing world of food and beverage branding, impacting both purchase behavior and brand impression. The packaging landscape is expected to undergo major changes throughout 2024 as a result of changing consumer tastes and business advances. Let’s examine this year’s packaging design […]

Food Packaging Design Toronto: The Key to Boosting Sales

In the bustling city of Toronto, where businesses thrive and competition is fierce, standing out on the store shelf becomes even more crucial. Product packaging design in Toronto has taken center stage in the marketing strategies of many companies. But why is packaging design so critical, and how can it significantly impact the sales of […]

10 Tips On How To Improve Your Website When You’re in the Food or Beverage Business

For owners and marketing managers of food and beverage companies, the digital world presents both challenges and opportunities. Your website is often the first touchpoint customers have with your brand, so optimizing it for success is crucial. If you’re searching for “how to improve your website” or the “easiest ways to improve your website”, you’re […]

20 Social Media Post Ideas for Food Brands That Will Increase Your Audience Engagement

In the era of social media, food brands have an exciting platform to showcase their products and engage with their audience. Creative content not only captivates followers but also amplifies your brand’s presence online. If you’re in a culinary rut and need some inspiration, here are 20 post ideas tailored for food brands: In conclusion, […]