Trade show booth design tips for food and beverage brands. From low-budget options to the extravagant
From Budget Bites to Full-On Feast Mode When you enter a trade show, it’s more than just a room filled with booths. It’s a battlefield of branding, a whirlwind of logos, colors, scents, and samples—and every brand is trying to win over buyers, partners, and customers in just a few fleeting moments. If you’re in […]
How to Start a Food Truck Business: A Step-by-Step Recipe for Rolling Success
So, you’ve got a fire food concept and dreams of taking it to the streets — literally. Whether it’s bao buns with a twist, craft coffee with attitude, or mac ‘n cheese that deserves its own fan club, a food truck might just be your golden ticket into the food biz. But hold on—while the […]
Top 10 Reasons Why Food Brands Fail — And How to Avoid Them
Getting into the food and beverage industry is a challenging task. Your product may be the best, but if your brand doesn’t resonate with consumers, you’re doomed. As a creative agency that works exclusively with food and beverage brands, we’ve seen the good, the bad, and the bland. So, grab a coffee (or kombucha), and […]
Food Photography for Amazon: Do It Yourself or Hire a Pro? Pros and Cons
If you’re a food brand owner or a marketing manager looking to grow your presence on Amazon, you already know how high the stakes are. In the crowded world of e-commerce, especially on Amazon’s virtual shelves, your food product photography isn’t just about looking good—it’s the first (and sometimes only) impression you make. Think of […]
How to Prepare Your Food Brand for the CHFA NOW Trade Show to Maximize Your ROI
If you’re planning to exhibit at the CHFA NOW Trade Show, you’re in the right place. Whether it’s your first time or your fifth, this guide will help you squeeze every last drop of ROI from your investment—because let’s be honest, trade shows aren’t cheap, and your brand deserves to shine like a perfectly glazed […]
Flavor and Ingredient Trends: Designing Food and Beverage Brand Flavors and Ingredients
When you think about your favorite food or beverage product, what’s the first thing that comes to mind? Is it the taste? The smell? The texture? Maybe it’s the memory it evokes or the way the packaging made you feel before you even took a bite. That’s the power of intentional flavor and ingredient design. […]
Does Your Food Brand Website Need an Update? Try Our Quick Self-Assessment
Running a food brand is a full-time hustle. Between recipe development, production, distribution, and marketing, your website can sometimes feel like that leftover container at the back of the fridge — easy to forget about until it’s… not so fresh. But your website is your brand’s digital storefront. It’s the first impression you serve to […]
How to Grow and Scale Your Food & Beverage Brand
In the fast-moving world of food and beverage, innovation is as essential as salt. Whether you’re making craft soda, farm-fresh spreads, or plant-based frozen meals, standing still isn’t an option—your competitors sure aren’t. Scaling up your food brand and carving out your space on the shelf (or on someone’s feed) is a journey that takes […]
Food and Beverage Regulations and Compliance in Canada: What Every Growing Food Brand Needs to Know
Let’s be honest, running a food or beverage brand in Canada is a full-course meal. Between ingredient sourcing, perfecting your packaging, managing supply chains, and growing your audience, compliance can sometimes feel like the side dish you didn’t order—until it’s the one thing that throws your entire launch off track. But here’s the deal: compliance […]
How Do I Find a Food Manufacturer for My Product?
Tips, insights, and a sprinkle of food puns from the team at NOVO MxC So, you’ve whipped up a killer recipe, taste-tested it to perfection, and now you’re ready to share it with the world. But unless you’ve got a commercial kitchen in your basement and the stamina of a sous-chef on espresso, you’re going […]
