Food & Beverage Branding Toronto
Strategic Branding for Food & Beverage Brands That Want to Stand Out
In today’s crowded grocery aisles and digital shelves, your brand needs more than a great product — it needs a story, a purpose, and a design that captures attention. At NOVO MxC, we build brands that connect emotionally and perform commercially — from logo and packaging to every customer touchpoint.
Food & Beverage Branding Toronto
Strategic Branding for Food & Beverage Brands That Want to Stand Out
In today’s crowded grocery aisles and digital shelves, your brand needs more than a great product — it needs a story, a purpose, and a design that captures attention. At NOVO MxC, we build brands that connect emotionally and perform commercially — from logo and packaging to every customer touchpoint.
The Challenge of Standing Out
Many food entrepreneurs and established CPG companies struggle to define what makes them unique. They know their product tastes great — but their brand isn’t connecting with customers or standing out on the shelf.
That’s where we come in. NOVO MxC specializes in food and beverage branding that helps your products get noticed, trusted, and remembered. Whether you’re launching a new product or refreshing an existing brand, our team creates strategic and visually cohesive brand identities that drive sales and attract retail buyers.
Our Branding Process
1. Brand Discovery: We start by learning about your product, audience, and goals through a collaborative discovery session.
2. Market Research: We identify what’s happening in your category — your competitors, market trends, and design language — so your brand stands apart.
3. Strategy Development: We define your positioning, tone of voice, and visual direction to form the foundation of your brand identity.
4. Brand Design: From logo and color palette to typography and packaging concepts, we design every element to communicate your story clearly.
5. Implementation: We apply your new branding across packaging, website, photography, and marketing assets for a consistent brand experience.
What You Get
Brand strategy session and competitive analysis
Brand story, tagline, and tone of voice
Logo design and visual identity system
Brand color palette and typography
Packaging design concept (optional add-on)
Social media and digital templates
Brand guidelines document
Why Choose NOVO MxC
We’re not just designers — we’re brand builders. With more than 20 years of combined experience working with food and beverage companies across Canada, our team understands what it takes to create brands that succeed at retail and online. We’ve developed branding for consumer products, restaurant lines, and national CPG brands. Our multidisciplinary team handles everything under one roof — from brand strategy and packaging to website design and content creation — ensuring your brand remains consistent and powerful across every channel.
Our Branding Packages
- Starter Brand Package: Perfect for startups launching their first product line.
- Growth Brand Package: For expanding brands ready to evolve and attract more retailers.
- Premium Brand Package: Complete rebrand and rollout for established CPG companies.
Contact us to receive a detailed proposal customized to your needs.
Let's Make Your Branding Soar Above the Competition!
Interested in a Chat With Us?
We’re always happy to talk on the phone at
416-892-2471
or reach out to us using the form on this page.