Best CPG Packaging Printing Companies in Toronto
Great packaging is more than just a wrapper—it’s your brand’s first impression and key to standing out. But finding the right printer? That can feel like hunting for the ripest avocado at the grocery store. To save you the hassle, we’ve compiled a list of top CPG packaging printing companies in Toronto that deliver high-quality, […]
Effective Strategies to Differentiate Your Food Brand from Competitors
In today’s crowded food market, standing out isn’t just a nice-to-have—it’s a must. With new brands popping up like popcorn in a hot pan, your food business needs to be more than just tasty. It needs to be memorable, distinct, and impossible to ignore. Simply having a great product isn’t enough—you need a brand that […]
Launching a New Food or Beverage Product? Follow Our Guide and Make This Your Biggest Launch Success To Date!
Your brand is already a hit—customers love what you bring to the table, and your products have earned their place in pantries, fridges, and grocery carts throughout Canada. Now, it’s time to expand your offerings with an exciting new product. But launching something new isn’t just about placing it on the shelves and hoping for […]
What Are the Latest Trends in Food Marketing?
The food industry is always cooking up something new, and marketing is no exception. If you want your brand to stay fresh, you’ve got to keep up with the latest trends. Whether you’re a food entrepreneur or a seasoned marketing pro, staying ahead of the curve can mean the difference between getting noticed or getting […]
How to Determine the Right Pricing Strategy for Your Food Products
Setting the right price for your food product can feel like perfecting a secret recipe—it takes a little trial and error, a pinch of market insight, and a whole lot of strategy. Whether you’re cooking up small-batch sauces or mass-producing gourmet chocolates, finding that sweet spot between affordability and profitability is key to standing out […]
How to Identify Your Target Market for a New Food Product
Launching a new food product is an exciting adventure—one filled with creativity, passion, and, of course, a little bit of uncertainty. You’ve put your heart into developing something special, but how do you make sure the right people find it, love it, and keep coming back for more? That’s where identifying your target market comes […]
Why You Should Be Posting New Content on Your Food Brand Website Every 30 Days
In the fast-paced world of the food and beverage industry, staying relevant is crucial. Your website is more than just an online brochure—it’s a dynamic platform that can attract new customers, engage your existing audience, and drive sales. One of the most effective ways to keep your website fresh and engaging is by posting new […]
Top 10 Website Design Trends for Food and Beverage Brands in 2024
The digital landscape for food and beverage brands is evolving rapidly, with consumers expecting more from the websites they visit. As we move into 2024, several design trends are emerging that resonate deeply with today’s audiences. Whether you’re just starting your food brand or looking to revamp your existing online presence, staying on top of […]
Social Media for Food Brands: What Type of Content is Most Engaging?
In today’s digital age, social media has become an indispensable tool for food and beverage brands looking to connect with their target audience, build brand awareness, drive engagement, and ultimately grow their business. With the right strategy and content, social media platforms can become powerful channels for showcasing your brand’s personality, values, and products. At […]
How to Start a Food Brand from Scratch: From Identifying Market Gaps to Getting Your Products on Store Shelves
Starting a food brand from scratch is an exciting yet challenging endeavor that requires careful planning, creativity, and dedication. At NOVO MxC, we specialize in helping food and beverage brands navigate this complex journey, providing expert guidance and services to bring your vision to life. Here’s a step-by-step guide to starting a food brand, from […]