Best CPG Packaging Printing Companies in Toronto
Great packaging is more than just a wrapper—it’s your brand’s first impression and key to standing out. But finding the right printer? That can feel like hunting for the ripest avocado at the grocery store. To save you the hassle, we’ve compiled a list of top CPG packaging printing companies in Toronto that deliver high-quality, […]
Launching a New Food or Beverage Product? Follow Our Guide and Make This Your Biggest Launch Success To Date!
Your brand is already a hit—customers love what you bring to the table, and your products have earned their place in pantries, fridges, and grocery carts throughout Canada. Now, it’s time to expand your offerings with an exciting new product. But launching something new isn’t just about placing it on the shelves and hoping for […]
Why You Should Be Posting New Content on Your Food Brand Website Every 30 Days
In the fast-paced world of the food and beverage industry, staying relevant is crucial. Your website is more than just an online brochure—it’s a dynamic platform that can attract new customers, engage your existing audience, and drive sales. One of the most effective ways to keep your website fresh and engaging is by posting new […]
How to Start a Food Brand from Scratch: From Identifying Market Gaps to Getting Your Products on Store Shelves
Starting a food brand from scratch is an exciting yet challenging endeavor that requires careful planning, creativity, and dedication. At NOVO MxC, we specialize in helping food and beverage brands navigate this complex journey, providing expert guidance and services to bring your vision to life. Here’s a step-by-step guide to starting a food brand, from […]
Why Food Photography is the First Place You Should Invest Your Marketing Funds as a Food Brand
In today’s visually driven marketplace, the saying “a picture is worth a thousand words” has never been more accurate, especially in the food industry. As a food brand, your primary goal is to entice customers to taste your products, and the most effective way to achieve this is through high-quality, mouth-watering food photography. Investing in […]
How to Boost Sales For Your Food or Beverage Brand Ahead of the Holidays
The holiday season is a crucial time for food and beverage brands. With consumers eager to indulge, celebrate, and gift, it’s a prime opportunity to significantly boost sales. However, the key to maximizing your brand’s holiday sales lies in strategic preparation well in advance. At NOVO MxC, we specialize in helping food and beverage brands […]
Innovations in Food Technology and Product Development
The food and beverage industry has always been a hub of creativity and innovation. With evolving consumer preferences and rapid technological advancements, the industry is undergoing a significant transformation. At NOVO MxC, we specialize in helping food and beverage brands navigate these changes through our comprehensive range of services including branding, packaging design, website design, […]
Creating Functional Foods with Health and Wellness Benefits
Functional foods are taking the food and beverage industry by storm, offering consumers not only nourishment but also specific health benefits. As the demand for healthier lifestyles grows, food brand owners and marketing managers must stay ahead by creating products that cater to this trend. At NOVO MxC, we specialize in helping food and beverage […]
How To Create a Strong Brand Identity For a Food or Beverage Brand
In today’s competitive market, establishing a robust brand identity is essential for food and beverage brands to stand out. Your brand identity is more than just a logo or a catchy slogan; it’s the personality, values, and promises your brand communicates to your customers. In this article, we will share our insights on building a […]
Emerging Consumer Preferences and Behaviors in the Food and Beverage Industry
Emerging Consumer Preferences and Behaviors in the Food and Beverage Industry The food and beverage industry is continuously evolving, driven by shifting consumer preferences and behaviors. As brands strive to stay relevant and competitive, understanding these emerging trends is crucial. At NOVO MxC, we specialize in helping food and beverage brands navigate these changes with […]