Why Food Photography is the First Place You Should Invest Your Marketing Funds as a Food Brand
In today’s visually driven marketplace, the saying “a picture is worth a thousand words” has never been more accurate, especially in the food industry. As a food brand, your primary goal is to entice customers to taste your products, and the most effective way to achieve this is through high-quality, mouth-watering food photography. Investing in […]
How to Boost Sales For Your Food or Beverage Brand Ahead of the Holidays
The holiday season is a crucial time for food and beverage brands. With consumers eager to indulge, celebrate, and gift, it’s a prime opportunity to significantly boost sales. However, the key to maximizing your brand’s holiday sales lies in strategic preparation well in advance. At NOVO MxC, we specialize in helping food and beverage brands […]
Innovations in Food Technology and Product Development
The food and beverage industry has always been a hub of creativity and innovation. With evolving consumer preferences and rapid technological advancements, the industry is undergoing a significant transformation. At NOVO MxC, we specialize in helping food and beverage brands navigate these changes through our comprehensive range of services including branding, packaging design, website design, […]
Creating Functional Foods with Health and Wellness Benefits
Functional foods are taking the food and beverage industry by storm, offering consumers not only nourishment but also specific health benefits. As the demand for healthier lifestyles grows, food brand owners and marketing managers must stay ahead by creating products that cater to this trend. At NOVO MxC, we specialize in helping food and beverage […]
How To Create a Strong Brand Identity For a Food or Beverage Brand
In today’s competitive market, establishing a robust brand identity is essential for food and beverage brands to stand out. Your brand identity is more than just a logo or a catchy slogan; it’s the personality, values, and promises your brand communicates to your customers. In this article, we will share our insights on building a […]
Emerging Consumer Preferences and Behaviors in the Food and Beverage Industry
Emerging Consumer Preferences and Behaviors in the Food and Beverage Industry The food and beverage industry is continuously evolving, driven by shifting consumer preferences and behaviors. As brands strive to stay relevant and competitive, understanding these emerging trends is crucial. At NOVO MxC, we specialize in helping food and beverage brands navigate these changes with […]
Food and Beverage Packaging Types: From Boxes to Food Pouches and Tetra Pak
In the dynamic world of food and beverage packaging, the choice of materials and designs plays a crucial role in product success. Whether you are launching a new product or rebranding an existing one, understanding the various packaging types can help you make informed decisions. At NOVO MxC, we specialize in creating packaging that not […]
Best Food and Beverage Trade Shows in Canada
If you’re in the food and beverage industry, attending trade shows is crucial for networking, discovering new trends, and expanding your business. Canada hosts several prominent food and beverage trade shows, particularly in Toronto, that you won’t want to miss. Here’s a guide to the best food and beverage trade shows in Canada. CHFA West […]
Maximizing Sales with Instant Redeemable Coupons: Best Practices and Design Insights
In the competitive world of the food and beverage industry, standing out on the shelves and driving sales can be a challenging feat. One powerful tool that brands can leverage is Instant Redeemable Coupons (IRCs). At NOVO MxC, a creative agency based in Toronto, we specialize in designing impactful IRCs that not only catch the […]
Leveraging Video Content for Food and Beverage Brands: A Guide to Success in 2024
In the contemporary era of digital technology, video content has emerged as an essential instrument for food and beverage organizations seeking to attract their target audiences, foster active participation, and ultimately enhance their sales performance. In light of the ongoing evolution of customer tastes, it is imperative for firms to modify their marketing tactics in […]