How To Reduce the Impact of the US Tariffs On Your Canadian Food or Beverage Business
If you operate a food or beverage brand in Canada, you’ve likely already felt the sting of US tariffs—whether through increased packaging costs, disrupted supply chains, or reduced margins. And with international trade tensions remaining volatile, these challenges are more than just temporary bumps in the road. They’re long-term hurdles that demand long-term strategies. In […]
How to Prepare Your Food Brand for the CHFA NOW Trade Show to Maximize Your ROI
If you’re planning to exhibit at the CHFA NOW Trade Show, you’re in the right place. Whether it’s your first time or your fifth, this guide will help you squeeze every last drop of ROI from your investment—because let’s be honest, trade shows aren’t cheap, and your brand deserves to shine like a perfectly glazed […]
Does Your Food Brand Website Need an Update? Try Our Quick Self-Assessment
Running a food brand is a full-time hustle. Between recipe development, production, distribution, and marketing, your website can sometimes feel like that leftover container at the back of the fridge — easy to forget about until it’s… not so fresh. But your website is your brand’s digital storefront. It’s the first impression you serve to […]
How Do I Find a Food Manufacturer for My Product?
Tips, insights, and a sprinkle of food puns from the team at NOVO MxC So, you’ve whipped up a killer recipe, taste-tested it to perfection, and now you’re ready to share it with the world. But unless you’ve got a commercial kitchen in your basement and the stamina of a sous-chef on espresso, you’re going […]
Best CPG Packaging Printing Companies in Toronto
Great packaging is more than just a wrapper—it’s your brand’s first impression and key to standing out. But finding the right printer? That can feel like hunting for the ripest avocado at the grocery store. To save you the hassle, we’ve compiled a list of top CPG packaging printing companies in Toronto that deliver high-quality, […]
Launching a New Food or Beverage Product? Follow Our Guide and Make This Your Biggest Launch Success To Date!
Your brand is already a hit—customers love what you bring to the table, and your products have earned their place in pantries, fridges, and grocery carts throughout Canada. Now, it’s time to expand your offerings with an exciting new product. But launching something new isn’t just about placing it on the shelves and hoping for […]
Why You Should Be Posting New Content on Your Food Brand Website Every 30 Days
In the fast-paced world of the food and beverage industry, staying relevant is crucial. Your website is more than just an online brochure—it’s a dynamic platform that can attract new customers, engage your existing audience, and drive sales. One of the most effective ways to keep your website fresh and engaging is by posting new […]
How to Start a Food Brand from Scratch: From Identifying Market Gaps to Getting Your Products on Store Shelves
Starting a food brand from scratch is an exciting yet challenging endeavor that requires careful planning, creativity, and dedication. At NOVO MxC, we specialize in helping food and beverage brands navigate this complex journey, providing expert guidance and services to bring your vision to life. Here’s a step-by-step guide to starting a food brand, from […]
Why Food Photography is the First Place You Should Invest Your Marketing Funds as a Food Brand
In today’s visually driven marketplace, the saying “a picture is worth a thousand words” has never been more accurate, especially in the food industry. As a food brand, your primary goal is to entice customers to taste your products, and the most effective way to achieve this is through high-quality, mouth-watering food photography. Investing in […]
How to Boost Sales For Your Food or Beverage Brand Ahead of the Holidays
The holiday season is a crucial time for food and beverage brands. With consumers eager to indulge, celebrate, and gift, it’s a prime opportunity to significantly boost sales. However, the key to maximizing your brand’s holiday sales lies in strategic preparation well in advance. At NOVO MxC, we specialize in helping food and beverage brands […]