Trends and Challenges in Plant-Based Product Development

The plant-based product market is experiencing exponential growth as consumers increasingly seek healthier, more sustainable food options. As a result, brands in the food and beverage industry are racing to innovate and meet this rising demand. However, developing plant-based products comes with its unique set of trends and challenges. This article explores the current trends […]

Emerging Consumer Preferences and Behaviors in the Food and Beverage Industry

The food and beverage industry is witnessing a profound transformation driven by evolving consumer preferences and behaviors. As food brand owners and marketing managers navigate this dynamic landscape, staying attuned to these changes is crucial for success. At NOVO MxC, we specialize in helping food and beverage brands thrive in this ever-changing market through our […]

Latest Trends in the Food and Beverage Industry

In the dynamic world of food and beverages, staying ahead of the curve is essential for brands looking to capture consumer interest and drive growth. As a creative agency specializing in this sector, NOVO MxC continuously monitors emerging trends to help our clients stay competitive and relevant. Here are the latest trends shaping the food […]

How to Design a Packaging Dieline for Food and Beverage Products

In the highly competitive food and beverage industry, product packaging serves as a critical touchpoint between your brand and consumers. An expertly designed packaging dieline ensures that your product not only looks great but also remains secure and functional. At NOVO MxC, we specialize in crafting high-quality packaging dielines tailored to the unique needs of […]

Tips for Setting Up the Best Trade Show Booth as a Food Brand

Trade shows provide an excellent chance for food and beverage brands to promote their goods, communicate with potential consumers, and increase brand awareness. To get the most out of these events, you need to put up a booth that not only draws people but also makes an impression. Here are some essential suggestions for designing […]

The Process of Shooting Food Photography

In the fast-paced world of food and beverage, engaging graphics are the key to capturing hearts and stomachs. High-quality food photography does more than just show off your items; it tells a story, arouses desire, and increases sales. At NOVO MxC, we’re experts in food photography. Join us for an in-depth look at our painstaking […]