Creative Food Photography in Toronto: Our Process

NOVO MxC is a Toronto-based design agency that specializes in food and drink photography. Photography is an essential component of marketing strategies for modern food and drink brands. A captivating image can draw a customer’s attention and create a desire to try a new product or revisit an existing product. As a result, businesses in the food and drink industry are always on the lookout for professional photographers who can capture their products in an aesthetically pleasing and appetizing way. We are here to help and make sure that your food photography helps to achieve specific marketing and business goals. This is our food photography process.

Step 1: Make a list of top competitor websites in the same food product category

Before diving into the photography production process, it’s crucial to research your competition. Visit the websites of top competitors within the same food product category and analyze their visual content. Identify their strengths and weaknesses, and consider how your brand can differentiate itself visually. This research will provide a solid foundation for your photography project and help you understand your target audience’s expectations.

Step 2: Compile a collection of images to use as inspiration for the photography project

To create a consistent and visually appealing photography project, it’s essential to gather inspiration. Compile a collection of images that reflect the desired style, composition, and mood for your project. These images can be sourced from various platforms, such as Pinterest, Instagram, or photography websites. This curated collection will serve as a visual reference for your photographer and creative team throughout the project.

Step 3: Determine if any of the images will be used for the hero sections on a website

A hero section is the primary banner or visual element on a website’s homepage, which plays a crucial role in capturing a visitor’s attention. Decide if any images from your photography project will be used as hero images and communicate this with your photographer. Ensure these images have a strong visual impact, align with your brand’s identity, and convey your product’s unique selling points.

Step 4: Hire models for the photography shoot, if required

Depending on your photography project’s needs, you may require models to showcase your food and beverage products effectively. If models are necessary, carefully select individuals who align with your brand’s image and resonate with your target audience. Consider their experience, availability, and ability to follow direction during the photo shoot.

Step 5: Rent a location for the photo shoot, if required

The setting for your photo shoot can significantly impact the overall look and feel of your images. If your photography project requires a specific location or backdrop, research and secure a suitable space well in advance. Consider factors such as lighting, space, and accessibility when selecting a location. Alternatively, you can opt for a studio shoot with controlled lighting and backdrops, which can offer greater flexibility and control over the final images.

Step 6: Plan the photography session and make a complete shot list

Efficient planning is essential for a successful photography session. Work closely with your photographer and creative team to develop a complete shot list, detailing the desired images, compositions, and styling requirements. Include specific information about props, wardrobe, and lighting setups. A well-organized shot list will ensure your photo shoot runs smoothly and that all required images are captured.

 

Step 7: Final step: shoot the pictures

With careful planning and preparation completed, it’s time to execute the photo shoot. On the day of the shoot, ensure all team members are clear on their roles and responsibilities. Provide guidance and direction to your photographer, models, and creative team as needed. Remain adaptable and open to creative solutions should any challenges or changes arise during the shoot.

Food Photography Packages and Pricing

Below you will find our standard photography packages suitable for most food industry websites, including food and beverage producers, distributors and retailers.

Half-day Photography

  • 4 hours of in-studio photography
  • Client is responsible for:
    • creating a folder of inspiration images
    • writing a photography shot list
    • making a prop list
    • providing all the props
  • On-location photography within 1 hour of downtown Toronto +$150
  • Stylist available for an additional $600

Full-day Photography

  • 8 hours of in-studio photography
  • Client is responsible for:
    • creating a folder of inspiration images
    • writing a photography shot list
    • making a prop list
    • providing all the props
  • On-location photography within 1 hour of downtown Toronto +$150
  • Stylist available for an additional $600

Recipe Photography + Writing (On-going Monthly Service)

  • Brainstorm recipe ideas incorporating your brand’s products
  • Purchase all required groceries
  • Prepare the meal
  • Capture photography of preparation steps
  • Capture photography of completed meal in a lifestyle setting
  • Write the recipe content
  • Post the recipe to your website

Complete Photography Package

  • 8 hours of in-studio photography in downtown Toronto
  • Package includes our Photography Director who will be responsible for:
    • creating a photography plan to ensure that ensures all of your goals are met at the photography shoot
    • creating a folder of inspiration images
    • writing a photography shot list
    • making a prop list
  • Client is responsible for:
    • providing all the props
  • On-location photography within 1 hour of downtown Toronto +$150
  • Stylist available for an additional $600

Video Production

Please contact us for pricing using the form below

Trusted Photography and Video Partner

We often collaborate with ATP Arts on various photography and video projects. Please check out their excellent work at the link below!

Visit the ATP Arts Website

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Call us at 416-892-2471
or fill out the form on the right and let’s talk about your project!

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