Packaging Design Toronto:

Our Process and Pricing

At NOVO MxC, we specialize in creating packaging that not only looks incredible on the shelf but also drives sales by standing out in competitive food and beverage markets. Whether you’re a startup launching your first product or an established CPG brand refreshing your look, our process is designed to make your journey smooth, strategic, and successful.

Packaging Design Toronto: Our Process and Pricing

Trusted by Leading Brands

Our Packaging Design Process

We follow a proven step-by-step process that ensures your packaging reflects your brand identity, connects with your target audience, and meets all printing requirements:

1. Brand Discovery / Project Discovery Session

We begin with a deep-dive conversation (in person or over Zoom) to understand your business goals, target audience, competitors, and vision. This session sets the foundation for everything that follows.

2. Market Research

Our team studies the competitive landscape and current industry trends to identify opportunities for your brand to stand out. We also analyze consumer preferences to ensure the design appeals directly to your audience.

3. Art Direction Discovery

We present creative directions, mood boards, and inspiration tailored to your brand’s unique personality. This collaborative step ensures we’re aligned on the style, tone, and emotional impact of your packaging.

4. Packaging Concept Designs

Based on our research and discovery sessions, we create 3–4 unique design concepts for your packaging. Each one takes a different creative angle so you can see multiple possibilities for your brand.

5. 3D Renders of Concepts

We bring your packaging concepts to life with 3D mockups, so you can visualize how they will look on the shelf or in a consumer’s hands. This makes decision-making easier and more accurate.

6. Revisions

We refine your chosen design with up to 3–4 rounds of revisions, making sure every detail is perfect. Collaboration and client feedback guide this step.

7. Design of Additional SKUs / Flavours

Once the main design is finalized, we adapt it for additional flavours, product variations, or SKUs, ensuring a consistent look across your full product line.

8. Print-Ready Files & Communication with Printers

We prepare all final files in the exact specifications required by your printing company. We also coordinate directly with printers to make sure your packaging looks flawless in production.