Branding in Toronto: Our Process
NOVO MxC is a Toronto-based brand agency that develops brand identities for food and beverage manufacturers and retailers. This is our brand identity design and development process.
Step 1: Define your brand’s purpose and values
The first step in creating a brand identity is to define your brand’s purpose and values. What does your brand stand for? What are your core values? What is your brand promise? Answering these questions will help you create a unique identity that resonates with your target audience. Conducting market research and analyzing your competition can also help you understand what sets you apart and what customers are looking for.
Step 2: Develop your brand strategy
Once you have a clear understanding of your brand’s purpose and values, you can develop a brand strategy. This involves creating a messaging framework, including a brand statement, tagline, and key messages. Your messaging should be consistent across all channels and reflect your brand’s personality and tone of voice.
Step 3: Create your brand name and logo
Your brand name and logo are two of the most critical components of your brand identity. Your brand name should be memorable, easy to pronounce and unique. Your logo should visually represent your brand and communicate your brand’s personality and values.
Step 4: Choose your colour palette and typography
Your brand’s colour palette and typography are essential components of your brand identity. Colours can evoke emotions and associations, so choosing the right colours is crucial. Typography should also be consistent across all communication channels and complement your brand’s personality and tone.
Step 5: Create brand guidelines
To ensure consistency across all communication channels, it’s essential to create brand guidelines. These guidelines should include instructions on how to use your logo, typography, colour palette, and messaging across all marketing materials, including your website, social media, and advertising.
Step 6: Implement your brand identity
Once you have established your brand identity, it’s time to implement it across all communication channels. This includes your website, social media, advertising, packaging, and any other touchpoints your customers may have with your brand. Consistency is key to building brand recognition and loyalty.
Brand Identity Pricing
Below you will find our Brand Identity packages suitable for food and beverage manufacturers, retailers and distributors.
Logo Design
- Our work begins with a Logo Design Questionnaire so that we can learn insights about your brand and its values
- We will show different styles of logos and help you identify a style that’s best suited for your brand / products
- Our team will design 3-4 logo concepts
- We will design the final logo for your brand based on your feedback
- This package is suitable for startups and early-stage companies
Brand Identity Package
- Our work begins with a Branding Questionnaire so that we can learn insights about your brand and its values
- We will create a Moodboard which contains a series of logos, colours and typography. This Moodboard will help to establish your preferences for your brand identity
- Our team will design 5-6 logo concepts
- We will design the final logo [logotype / logomark] for your brand based on your feedback
- We will design a brand identity package for you which will contain your logo, colour palette and typography. This package will also offer guidelines on logo placement and show a variety of sample branding uses
- This package is suitable for early-stage startups and established businesses looking to update their branding
Brand Identity Package with Custom Illustrations
- This package includes everything in our “Brand Identity Package” plus:
- 4-5 custom illustrations designed to complement your brand and make it stand out